Artist Spotlight: Louis Herlihy
Louis Herlihy is notoriously known for working on digital art and design pieces in the dead of night, when he should be sleeping. Currently working on a Bachelors of Fine Arts at Indiana University Southeast, he finds himself influenced by a wide range of creatives, ranging from the minimalist, conservative Paul Rand, to the experimental and attitude-rooted Stefan Sagmeister. If he’s not working on art or design of some kind on his laptop, he can most likely be found in a local coffee shop, trying not to fall asleep as he waits for the caffeine to kick in.
- 2017 Creativity International Awards – Created With Adobe: Winner – The Food Literacy Project Brand Standards
- 2017 Louisville AAF Louies: Gold Student ADDY – Tea Packaging
- 2017 Louisville AAF Louies: Silver Student ADDY – The Food Literacy Project Brand Standards
- 2016 Louisville AIGA Awards: Student Award – Tea Packaging
- 2016 Louisville AIGA Awards: Student Award – Lego Animation
COLOR ME KURT: How did you first become interested in your craft, and how long have you been creating?
LOUIS: It's actually a little funny how I fell into my line of work. When I was 18, I graduated high school with every intention of moving out to Los Angeles with a friend of mine, and try to break into Film Production. Obviously, that never happened, or I probably wouldn't be here right now. We ultimately decided that we were probably rushing things, and instead, I entered my local community college Ivy Tech under the Visual Communications department.
I had always had an interest in playing around with Photoshop, and I would do small banners for my high school website, as well as forum signatures and the like on DeviantArt, calling myself a "gfx artist". However, I had never looked at graphic design seriously as a field to go into.
Ivy Tech changed that. Almost immediately I was captivated by vector illustration and the ins and outs of graphic design, and the power you can have as a designer. What we do makes our breaks a product, a brand identity, anything, really. We give a visual representation to concepts and ideas. How neat is that?
Officially I've been working as a freelance designer for about a year and a half now, but I've been studying design for close to three years. Outside of design, I've been expressing myself in a visual, creative format of some kind since I was at least 12. Everyone starts somewhere!
CMK: What is your favorite part of your line of work?
L: This is tough. I think my favorite part of design, at least with print work, is seeing the finished product printed and officially on display. It's so cool seeing something that you've done actually printed for a poster, product design, package design, etc. It makes the whole thing real, and it allows you to actually show off your work outside of a screen format.
As far as working with clients goes, I think my favorite part is seeing their reaction to a finished piece of work. It's so neat seeing the people I work with get so happy that their concept or commission work is actually finalized and given a visual form to be put out into the world.
CMK: What creation of yours is your favorite, and why?
L: I don't know if I have a specific favorite piece of work I've done. Every piece of work that I've done has allowed me to grow and to find my voice and style as a designer, and has made me who I am today. Package design, branding, stationery, UI work, all of it has given me a chance to learn and grow. I'm thankful for every opportunity I've gotten as a designer.
CMK: Do you have any advice for those wishing to pursue a similar interest or career?
L: Don't give up! It's easier said than done, I know. It's easy to get frustrated and feel like you're not improving. Trust me, as long as you put in your work, you ARE improving. Even if you can't see it. I believe in you! We're all working on improving every day.
Don't be afraid of critique! Design doesn't happen in a bubble. If you pull away and don't get any feedback on work you've done, you could walk into class/a client meeting with a logo that just reads as a giant "TIT". No one wants that! Constructive criticism will help you grow.
Lastly, don't compare your work to peers around you. Focus on your own and look at it compared to your past work. Everyone grows at different rates and it's not fair to compare yourself to others around you. You have no idea what their backgrounds are, or their experience. The only way you'll know if you're improving is if you focus on you.
CMK: Lastly, your favorite colour?
L: Green ( #94b34b )
Louis can be found on an array of social media, if you'd like to keep an eye on his work or get in contact!
Author: Noelle M. B.